Erik Buth
director / creative director / designer / animator / artist
creating visual systems and experiences across motion, direction, live action, interactive spaces, and products
Featured Work
Breathington
Breathington began as a simple idea: make a breathing app that feels warm, friendly and visually inviting instead of clinical, generic or overly serious. The goal was to create an experience that people would actually want to return to, with a calm atmosphere, a custom character, playful details and a clean interface.
Platonic Frequency
Platonic Frequency was created as an interactive web-based world built around immersion, atmosphere and exploration. The piece combines environmental design, image-making and spatial storytelling to create a place that feels contemplative, surreal and slightly outside of ordinary reality.
Las Vegas Sphere
A series of large-format campaign projects created as part of a team at Mirada, including work for Google, Adobe and Bausch + Lomb. My role varied from project to project, spanning animation, compositing, sequence assembly, conform, cleanup and finishing support.
How I Met Your Mother
I designed and directed the opening title sequence for How I Met Your Mother, including logo design. I posted a few of the alternate logo explorations. I also shot still photos for a lot of the background elements using a Lomo camera and a bunch of extras that we had meet us at a local bar.
Selected Commercial Work
Fitbit
Introducing the new Fitbit Flex and Fitbit Charge models. These announcement videos were designed to highlight the latest features of the new models, such as the new Flex being more fashion forward than previous Fitbit trackers and the updated Charge model includes many new advanced features.
Chili's Baby Back Ribs
Chili's created new BBQ flavors inspired by various regional specialties throughout the American South. To illustrate the variety, we envisioned a fun filled road trip, complete with side trips, roadside diners and great friends, all captured with snap shots later assembled into a memorable scrapbook of the journey.
Windows Phone
This was a live action announcement video for Windows Phone 7, premiered at a mobile device conference in Barcelona and introduced by then-CEO Steve Ballmer.
Sweet'N Low
For this project, we created 11 mini-worlds, all out of paper, for a complete refresh of Sweet 'N Low branding materials. Photos of the sets were used for the sweetnlow.com website, web banner ads, magazine print ads and as reference models for the 15 second animated spot.
Independent Projects
hexeosis
hexeosis began as an independent visual art practice built around looping animation, geometry, color, rhythm and repetition. The looping GIFs became the core of the project and the main way people encountered the work, spreading rapidly online and drawing a large audience.
hexeosis client work
Alongside my commercial and studio work, I have also created a wide range of commissioned projects under the hexeosis name. These have included album covers, music videos, logo animation, live visuals and other custom pieces for musicians, labels and independent clients.
hexeosis products
Over time, the hexeosis project expanded into direct to audience products that included, direct-to-collector digital editions, stickers, a Kickstarter campaign for a 30-minute animated video and immersive works such as Platonic Frequency.
About
I'm a creative director, director and motion designer based in Los Angeles. My background includes live action, design, animation, editing and creative direction across commercial, independent and interactive projects. Over the years I've worked with brands, studios and direct clients, while also building an independent art practice under the name hexeosis.
Contact
Available for freelance and contract work.