The concept for this spot was a single continuous flowing sequence where characters interact with an ever-changing environment, reinforcing the idea of seamless integration. The actors were shot on green-screen with minimal set pieces and props, and everything else was built in post as 3D CG animation.
To plan and time the sequence correctly, we mapped the story out with a rough pre-vis pass first. That let us figure out which props needed to be real, when to trigger interactive lighting cues on set, and how to choreograph actor movement and placement to line up with the CG environments.
Role: Creative Direction, Direction, Design. Produced by Blind.
